ADOBE FLASH POWERS CCTV.COM'S BEIJING OLYMPICS’ INTERNET COVERAGE

In China, CCTV International Networks Co, Ltd. has teamed up with Adobe to bring Olympics online video to mainland China. CCTV.com owns the online video rights to the 2008 Beijing Olympic Games for mainland China and Macau.

Choosing Adobe as a partner is a indication that Chinese Internet viewers and sports fans can expect a rich, immersive interactive Web experience. CCTV.com's Olympic Network TV Station, through Adobe technologies, including Adobe Flash and Adobe Flex, will bring the drama and excitement of the games to the Web.

CCTVOlympics.com, will deliver viewers with:

• An unprecedented Web experience created with Adobe Flex and delivered via Adobe Flash technology, which includes Olympic results, statistics, comprehensive bios, rules and expert analysis from CCTV's Olympic media team. Unlike NBC though, CCTV is not eschewing commentators and replacing them with bloggers, although, it also will be diving into the social web via "social networking features that will enable fans to share aspects of their Olympic experience with friends."
• 5,000 hours of on-demand protected streamed video content (3,800 hours of worldwide broadcast Olympic Games video and 1,200 hours of CCTV’s own video) including full event replays, highlights, features, interviews and encore packages.

Over the past year, CCTV International Networks Co, Ltd. has developed new media platforms based on the most advanced Internet technologies. By teaming up with Adobe, CCTV.com can provide sports fans and consumers an engaging online experience for the Beijing 2008 Olympic Games and beyond. Adobe was chosen as the partner because Adobe technologies enable the TV network to deliver a compelling Web 2.0 experience consistently to people across platforms.

Besides the Olympic Games, CCTV.com and Adobe will pursue other initiatives to develop new media based applications leveraging CCTV.com's brand and content and Adobe's advanced technology platform.